Each Brand Color is automatically assigned a lighter tint, a muted tone, and a darker shade. This creates a monochromatic range for wardrobe selection that is still cohesive with the brand identity. (The automated naming of colors is Lab-based. Feel free to customize.)
What colors belong to your brand?
Neutrals create visual breathing room, allowing your brand colors to stand out without competing with one another.
Which neutral palette fits your vibe?
*Only shades of Grey may be custom added.
Participants are encouraged to wear as many of their assigned colors as possible. Clothing, shoes, jewelry, scarves, and other accessories all count toward their Color Story.
How visually layered should each outfit feel?
Where should the brand colors appear?
Consider these categories while collecting your wardrobe to add depth and design.
Are there any color combinations we want to avoid? Exceptions can be set for Styling Elements.
These entries print as the first page of the Guide.
A detailed guide will be created with the info & settings from above. Assignments can be distributed accordingly.